For years, streaming was the unstoppable engine of music industry growth. But signs of fatigue are everywhere: subscriber churn, rising costs, and shrinking margins. In this analysis, Music Market Watch examines whether the streaming boom has finally hit its ceiling — and what comes next for artists and investors alike.
INSIDE THE MUSIC MARKET
The Rise of DIY Touring Networks
DIY touring networks are redefining live music — artists building their own circuits, connecting directly with fans, and keeping the scene alive.
May 17, 2026
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